The Schumacher family has announced their intention to take legal action against a German magazine, Die Aktuelle, after it used artificial intelligence (AI) to simulate an interview with former Formula One driver Michael Schumacher. The magazine, released on April 14, claimed to offer “the first interview!” with Schumacher since his 2013 skiing accident that resulted in a serious brain injury. However, the article contained quotes that were generated by AI, a fact that was only revealed at the end of the piece. This revelation has sparked outrage among fans.
In response to the incident, a spokesperson for the Schumacher family confirmed that they will be pursuing legal action against Die Aktuelle. This lawsuit adds to the growing number of legal disputes surrounding AI, as governments and courts grapple with how to regulate this rapidly advancing technology.
In a letter, twelve European Union lawmakers have called for the “safe” and collaborative development of AI, requesting a universal set of rules to govern its development. They have also proposed a summit to be held by European and United States leaders to discuss principles for the control and deployment of AI.
Beyond the journalistic realm, AI is also being used for deceptive purposes in the business world. A financial regulator in California recently took action against multiple companies, accusing one of using AI to create an avatar that impersonated its CEO in YouTube videos.
AI’s ability to mimic celebrities has also come under scrutiny. A video clip of rapper Kanye West supposedly performing a cover of Drake’s popular song “Hold On, We’re Going Home” went viral on Twitter, but it was later revealed that the audio was actually generated by AI.
Concerns about AI-generated content have led media conglomerate Universal Music Group to instruct streaming platforms like Spotify to block AI-related services from using copyrighted media.
In conclusion, the Schumacher family’s legal action against Die Aktuelle highlights the ethical and legal challenges posed by AI, as authorities and organizations strive to establish regulations and guidelines for its development and use.