Manchester City Football Club, a prominent team in the Premier League, has formed a multi-year partnership with Quidd, a subsidiary of Animoca Brands. The collaboration aims to develop and release digital collectibles, as well as introduce exciting promotions and fan experiences.
Quidd, under the agreement, will create and launch “special edition” digital collectibles, such as cards that will grant access to real-world experiences. Tom Boyle, the Vice-President of Global Partnerships Marketing and Operations at City Football Group, made the announcement in a blog post, highlighting the significance of the partnership.
The first offering from this collaboration will be a collection of 200 unique digital player cards, which will be available for purchase or launch on May 2. The first 10,000 Cityzens (a term used to refer to Manchester City fans) who buy these packs will receive two exclusive “For the Fans” packs.
Furthermore, Cityzens who unlock digital rewards through the Quidd packs will have the opportunity to participate in various real-world events and purchase official Manchester City merchandise and hospitality tickets. They may even win exclusive experiences that money can’t buy, such as the chance to watch a first team training session at the City Football Academy.
In recent news, Manchester City has shown a keen interest in the world of non-fungible tokens (NFTs). They recently launched the “Unseen City Shirts” NFT collection on the OKX blockchain, which includes a limited number of NFTs tied to physical jerseys featuring hand-painted artwork.
The club has also partnered with Sony to create a virtual version of Etihad Stadium, their iconic home field. This virtual stadium is said to be the first officially-licensed football stadium to be built in the metaverse.
Meanwhile, other football clubs are exploring cryptocurrency for their long-term plans. The Winklevoss twins have recently invested $4.5 million in Bitcoin podcaster Peter McCormack’s Real Bedford Football Club, contributing to the club’s Bitcoin treasury. This investment reflects their optimism in both Bitcoin and the club’s potential to reach the Premier League in the future.