Midle: Ensuring Authentic Interactions in the Digital World
The recent decision by tech mogul Elon Musk to ban “engagement farming” on X (previously known as Twitter) has sparked conversations about the future of digital marketing and user interaction. It has been revealed through research that 40% of users in the Web3 ecosystem are actually bot accounts, making it challenging to conduct effective marketing within this ecosystem.
While Musk suggests charging new users to post as a way to combat the influx of bots, larger brands can hire additional personnel or agencies to tackle this issue. Unfortunately, smaller projects with limited budgets are unable to follow suit. This is where Midle, a Web3 marketing platform, comes into play.
Midle offers a solution that promotes genuine interactions in response to Musk’s crackdown on engagement farming. It allows users to earn rewards by completing tasks across social media and blockchain networks, catering to brands with varying budgets. The platform supports social media tasks such as following, commenting, and subscribing on major platforms like Telegram, Discord, Github, and X. Additionally, Midle facilitates on-chain tasks such as using bridges, minting nonfungible tokens (NFTs), staking, and swapping coins.
To combat bot-driven interactions, Midle has introduced an innovative artificial intelligence (AI) support system. This AI tool analyzes wallet addresses and user behavior on the platform to identify and mitigate suspicious activity. By actively preventing bots and eliminating multi-accounts, Midle ensures growth through genuine user interactions. The platform has also developed a proof-of-humanity feature to enhance security and add an extra layer of anti-bot measures.
Beyond security measures, the AI upgrade includes predictive capabilities to estimate the potential number of participants for campaigns. Brands can leverage these capabilities to adapt their strategies and maximize engagement effectively.
Midle’s business-to-business (B2B) dashboard allows brands to create and monitor tasks, providing real-time data across platforms, countries, and user acquisition. The platform simplifies campaign management by automating all aspects, from banner creation to task management. This includes an automated task system that boosts social media engagement with minimal effort.
Looking ahead, Midle plans to introduce segmentation and prediction features that will further refine marketing strategies. This will allow brands to select their target demographics more precisely and predict how these segments will interact with various campaigns.
To enhance its platform’s impact, Midle will be launching a utility token in May and June. The token will offer benefits for both projects and users, including discounts and premium features for transactions made with it, as well as exclusive campaign participation rights for token holders. The platform has also received grants from notable entities such as BNB Chain, Nibiru Chain, Covalent HQ, and Plena Finance.
Berkay Hacıfettahoğlu, the Chief Operating Officer of Midle, believes that Web3 projects will now focus more on data-driven marketing and real engagements. As sustainable and inclusive Web3 marketing strategies continue to evolve, issues like bots and engagement farming will become a thing of the past.
To learn more about Midle and its innovative marketing solutions, visit their website.
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