VanEck releases advertisement for new Ethereum ETF shortly after receiving approval from SEC.

Asset manager VanEck wasted no time in celebrating the approval of its Ether (ETH) exchange-traded fund (ETF) with a creative 37-second advertisement titled “Enter the ether.” The ad was posted on X just 30 minutes after the Securities and Exchange Commission (SEC) approved VanEck’s 19b-4 filing for the spot Ether ETF, joining other approved firms such as BlackRock, Fidelity, Grayscale, Franklin Templeton, ARK 21Shares, Invesco Galaxy, and Bitwise. However, before trading can commence, the SEC still needs to approve each ETF’s S-1 filing, a process that may take several months. VanEck’s thought-provoking ad asks viewers if Ethereum could be the catalyst for a less centralized and open-source economy, leaving the answer up to the audience. The ad quickly gained traction with over 1,000 reposts on X and 170,000 views at the time of writing. The response online has been largely positive, with many praising the ad’s creativity and impact. VanEck previously released a series of ads in September for its Ethereum Strategy ETF, which launched a few days later. Other asset managers who received 19b-4 approvals have not yet released ads, with only Grayscale and Bitwise acknowledging the approvals on X.