Tackling the obstacles in airdrop campaigns, Intract is constructing an ecosystem to aid projects in achieving successful airdrop campaigns.
Airdrops function as a practical marketing strategy when introducing or promoting a new project in the Web3 realm. They entail the distribution of complimentary tokens to users, usually to boost engagement and raise awareness about a project. Nevertheless, the current landscape of airdrops encounters several challenges.
One significant issue is the excessive emphasis on promoted social contributions rather than organic actions, resulting in diminished genuine community engagement. Users frequently struggle to validate on-chain quests, creating hurdles to their involvement.
Sybil attacks, where individuals or bots generate multiple identities to claim more tokens, also present a notable risk, diluting the points and airdrop allocations.
Lastly, inadequate quest design is another issue, often promoting one-time engagements instead of fostering repeated platform usage.
These challenges underscore the necessity for a more effective and equitable solution to enhance the efficiency of airdrop campaigns.
Catering to airdrop campaigns, Intract is a quest-based botless community-building platform catering to all types of projects, from pre-token small communities to post-token large communities, with a database of over 12 million verified on-chain users. Acting as a bridge between users and projects, Intract aids users in exploring new projects and creating a personalized journey while assisting Web3 companies in expanding outreach and establishing a loyal user base.
Intract has forged significant partnerships with Linea, Polygon, Starknet, Tabi, and various others. The collaboration with Linea has yielded substantial outcomes, with Intract facilitating Linea in achieving over $423 million of bridge volume in just 10 days and attracting more than 3 million users.
Apurv Kaushal, co-founder of Intract, believes airdrops are the optimal choice for constructing robust communities, and Intract is committed to elevating the campaigns for both users and projects.
The newly launched Intract Community Hub is a toolkit devised to address the aforementioned challenges in airdrop campaigns and enhance the points system program for projects. The hub enables projects to devise verifiable on-chain quests without the need for developers through its flagship feature, the no-code verification service (DAVE). This feature eliminates the necessity for developers, making it accessible to all projects.
For large enterprises, the hub offers custom gamification front ends, facilitating the creation of sophisticated and engaging quests. Features like activity streaks, tiered NFTs, and real-time leaderboards enhance the user experience and drive sustained engagement.
In addition to on-chain quests, airdrop projects can also opt for social quests, verified accurately in real-time. The platform has collaborations with multiple Proof-of-Humanity protocols and an in-house Sybil detection system to prevent bots from manipulating quests. Projects can explore and execute quests on over 25 integrated blockchains and other platforms outside of Intract, managing all points seamlessly in a single dashboard.
The hub prioritizes organic on-chain interactions and equips projects with the capability to reward such actions, ensuring that early contributors are fairly rewarded even if a points system program is implemented later. Users completing quests, ranging from posting an X post to bridging to other blockchains, accumulate XPs and earn proportional rewards in return. Available rewards in the ecosystem include tokens, NFTs, and even Discord roles, with more reward primitives like vesting and discounts on the horizon.
With over 12 million on-chain users, airdrop campaigns experience immediate traction in the ecosystem. Projects looking to enhance their visibility can also collaborate with trustworthy KOLs through Intract’s extensive partner network.
Recognized by key industry players, Intract recently concluded a successful funding round. Led by Alpha Wave Global, the round saw participation from BITKRAFT Ventures, Gumi Cryptos, Polygon Ventures, Tokentus, MoonPay, and Web3 Studio, raising $3 million to facilitate operational scaling.
The platform, housing over 10,000 campaigns, has already recorded $1 billion of on-chain transaction volume. In April 2024, it facilitated the distribution of tokens worth over $3 million (68% of Mode’s airdrop was allocated to Intract users).
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