Athar Ahmed, the COO and founder of Bluemoon, expressed his belief that the future will be increasingly immersive during a recent Cointelegraph’s Twitter Spaces session. Bluemoon Metaverse offers a variety of dynamic environments, AI-powered tools, a digital asset store, and other features that blend social experiences with virtual creation. This unique platform caters to both brands and creators. Steve White, the CEO of Bluemoon, also participated in the live discussion.
Bluemoon initially focused on developing B2B solutions, such as metaverse experiences for businesses to simulate real-world events or host digital gatherings. For instance, they created a virtual mansion for owners of the Metabillionaire NFT collection, providing a private space for AMAs and gatherings. In another instance, they recreated a Hilton hotel in Ecuador for an Innova-T event, enabling remote attendees and vendors to participate virtually. White highlighted the company’s shift towards supporting a wider range of events, including collaborations with musicians and sports organizations.
Through these initiatives, Bluemoon gained valuable insights into user feedback and market trends. They found that users preferred smaller, more interactive spaces over replicas of real-world locations. White emphasized playing to the technical strengths of the environment, resulting in more dynamic spaces with features like product links and interactive elements.
In addition to events, Bluemoon is at the forefront of developing metaverse analytics. The platform offers essential data on user engagement, location, and potential revenue streams, both fiat and NFT-based. Ahmed mentioned the creation of a creative economy, empowering creators to monetize their metaverse experiences similar to how they monetize social media content.
Bluemoon’s goal is to provide a platform that fosters creativity and supports creators who face challenges in traditional markets. For instance, unsigned musicians struggle to generate revenue through streaming platforms, making it essential to have an easy way to interact with fans through innovative platforms.
The speakers acknowledged the initial enthusiasm surrounding the metaverse concept in 2021 but highlighted the lack of significant use cases and current hardware limitations as barriers to long-term adoption. White stressed the importance of moving beyond a technology-focused approach and focusing on mass adoption, given the high cost and bulkiness of current VR headsets. Bluemoon’s metaverse experiences are accessible through everyday devices like smartphones, tablets, and PCs, ensuring wider participation.
Bluemoon addresses the challenge of device and platform diversity by proposing a Web browser-based metaverse that allows users to join with a single click, irrespective of their device. They aim to make joining a metaverse space as easy as joining a Zoom call, without the need for expensive VR headsets or special software downloads.
To enhance user retention, Bluemoon will launch a companion mobile app alongside the 3D environment. The mobile app will serve as the entry point for users to build profiles, collect assets, and earn rewards before entering the metaverse. This will be followed by a Telegram mini-app and the full 3D metaverse experience platform.
The $BLUE token will play a central role in the Bluemoon ecosystem, facilitating transactions within the digital asset store, the mobile app, and the 3D metaverse. Tokenholders will access exclusive features, premium content, and the ability to create more immersive virtual spaces. Ahmed highlighted a forthcoming “super staking initiative” before the token launch, offering staking benefits.
Bluemoon is cautious about AI implementation, focusing on practical use cases. They are exploring AI applications in user-generated spaces and intelligent NPCs to enhance user experiences and interactions within the metaverse. The company aims to create user-friendly experiences that cater to individual needs.
In conclusion, Bluemoon is building a foundation for the future of technology, preparing for advancements in the field. They aim to provide a user-friendly platform for individuals to engage with Web3 and step into the metaverse, making it accessible and enjoyable for all.