Fox Corporation and the renowned global media brand Time have joined forces to leverage Fox’s innovative Verify protocol for securing content licensing and verification in an immutable way.
The primary objective of this collaborative initiative is to uphold the authenticity of journalism and combat the spread of misinformation within the media industry. Mark Howard, Time’s chief operating officer, underscored the significance of this mission, affirming:
In an exciting development, Fox announced that Time will serve as the inaugural external publishing partner for the Verify protocol, with a focus on integrating blockchain verification into journalistic practices. Melody Hildebrandt, the chief technology officer at Fox Corporation, expressed her enthusiasm for this partnership, stating:
The Verify protocol was introduced on the proof-of-stake (PoS) network of Polygon in January, utilizing advanced cryptography to securely sign and trace the history and origins of digital content. This verification process establishes a crucial technical link between artificial intelligence (AI) platforms and media organizations, ensuring the verification of over 300,000 pieces of content within Fox.
Marc Boiron, the CEO of Polygon Labs, discussed the significance of this collaboration with Cointelegraph, highlighting the platform’s role in enabling this innovative approach. Boiron stated:
Amidst positive feedback, Fox has announced its plans to migrate Verify from the Polygon PoS network to an independent zero-knowledge (ZK) blockchain, leveraging Polygon’s Chain Development Kit (CDK) for the transition. Developed in partnership with Gelato, a decentralized smart contract automation platform, Boiron shared his excitement about Fox’s adoption of ZK technology, stating:
This transition will enhance the security and transparency of content verification, empowering developers to create projects that are genuinely verifiable.
In other news, a recent article in “Crypto-Sec” magazine highlighted various developments within the crypto space, including an $11 million Bittensor phishing incident, UwU Lend and Curve fake news, and a $22 million hack at Lykke.