Bitwise, a digital asset manager, made a groundbreaking move by releasing its first-ever spot Ether (ETH) exchange-traded fund commercial. This commercial allows NFT enthusiasts to mint a 39-second clip on the Ethereum platform. Bitwise proudly described it as a “piece of history.” The ad cleverly portrays Ethereum as a dynamic and ever-active platform, contrasting it with the traditional finance world that sleeps while Ethereum operates 24/7. The ad features a dialogue between a casually dressed younger man representing Ethereum and an older man, “Big Finance,” who is seen getting into bed at the end of the trading day. Big Finance boasts about moving billions around the world, to which the Ethereum man responds that he is always accessible for stablecoins, NFTs, and loans. However, he advises Big Finance to get some rest. The ad has garnered great interest, with 1,198 mints of the clip made by 530 unique minters so far. Bitwise has committed to donating 50% of the NFT proceeds to Protocol Guild, a funding mechanism for Ethereum contributors, while the remaining 50% will go to the ad’s actors. The NFT mint has already generated $1,865 or 0.53 Ether for Protocol Guild, Jamie Kaler, and Michael Tacconi. Bitwise, along with seven other firms, had their 19b-4 applications approved by the SEC to list spot Ether ETFs. Bitwise has also amended its S-1 registration statement to potentially include a $100 million investment into the Bitwise Ethereum ETF. The launch of these Ether products is expected as early as July 2, according to Bloomberg ETF analyst Eric Balchunas. VanEck, another firm, has also released its own spot Ether ETF ad following the SEC’s approval of the 19b-4 filings. The world of crypto is continuously evolving and has already started to disrupt the 2024 election.