Meta, the social media giant, is seeking to introduce novel types of gameplay to its metaverse by combining generative artificial intelligence (AI) technology with virtual, augmented, and mixed-reality games.
As per a recent job posting, Meta aims to explore and prototype new “consumer experiences” using generative AI, including games that are “non-deterministic, personalized, and change every time you play them.” The ideal candidate will initially work in Meta’s Reality Labs division, which focuses on building the metaverse, and will collaborate with company leadership. The salary for the position is approximately $347,000 per year, in addition to a bonus, equity, and benefits.
The primary focus of the role will be on Horizon, Meta’s ecosystem of mixed-reality games developed on its integrated game creation system. However, it could also extend to non-Meta platforms such as mobile and PC. Another essential aspect of the role involves creating tools that can expedite content creation on Meta’s platforms.
Meta emphasized the rapid evolution of the Generative AI landscape, especially in content creation, and highlighted its significant investment in leading the industry.
This move follows Meta’s substantial investment of billions into its metaverse division over the years, resulting in a $3.8 billion loss in the first quarter of this year. Meta CEO Mark Zuckerberg announced during an earnings call that there would be an “increasing amount” of Reality Labs work directed towards supporting its AI endeavors.
On the other hand, Meta’s AI initiatives suffered a setback in Brazil, where the national data protection watchdog prohibited Meta from using Brazilians’ personal data to train its AI models. The Brazilian National Data Protection Authority ordered the immediate suspension of Meta’s new privacy policy, which included the use of photos, audio, videos, and posts to train AI models. Noncompliance would result in a 50,000 Brazilian real ($8,800) fine per day.
In response, Meta expressed disappointment with the decision, stating that it would delay the introduction of AI benefits to the Brazilian people. Brazil is a significant market for Meta’s social media platform Facebook, with 102 million active users, according to the regulator.