Midle, a platform that allows users to earn rewards by completing social media and onchain tasks, has introduced several new features to enhance user engagement and authenticity in the Web3 ecosystem. These features include geotargeting, an AI-powered antibot system, and a utility token.
The digital marketing landscape has evolved significantly over the past decade, moving from traditional banner ads and email campaigns to more sophisticated data analytics and social media strategies. As we enter the era of Web3, characterized by decentralized technologies and blockchain, new opportunities for brands to connect with audiences have emerged.
However, Web3 marketing comes with its own set of challenges. Midle aims to address these challenges by providing innovative solutions. The platform supports a variety of social media activities and onchain tasks across more than 200 networks, helping brands overcome market reach challenges in the Web3 ecosystem.
One of the significant challenges in Web3 marketing is effectively reaching specific local markets due to its decentralized and anonymous nature. Midle’s new geotargeting feature allows brands to create campaigns visible only to users in specific regions or countries, enhancing the precision of marketing efforts.
Sustaining long-term engagement with users has been another persistent challenge in the Web3 space. Midle’s Engagement Guard feature ensures that brands maintain steady engagement with their audience, preventing users from taking back likes or retweets after completing tasks.
To combat the prevalence of bot users on questing platforms, Midle has developed an antibot system powered by artificial intelligence. This system analyzes users’ wallet addresses and behavior patterns to detect suspicious activities, ensuring that only genuine users participate in tasks and campaigns.
Midle has also launched its utility token, MIDLE, which provides discounts and access to premium features for projects that use the token for transactions, as well as entry to exclusive campaigns for users. Users who stake Midle tokens will also earn rewards in the form of tokens from projects running airdrop campaigns on the platform.
According to Midle CEO Kavin Mahbubani, the evolution of digital marketing continues to develop new methods for brands to reach users. With the entrance of the Web3 world, Midle aims to enhance user engagement while ensuring authenticity and targeted marketing for brands.
In the future, platforms like Midle are set to play a crucial role in overcoming the unique challenges of Web3 marketing, paving the way for more effective and authentic brand-user interactions. To learn more about Midle, visit their website.