**Unlocking Web3 Adoption: A User-Centric Approach by Bluwhale**
“For widespread acceptance of Web3, we must deliver an experience that matches the familiarity of Web2. Platforms like Spotify and YouTube excel at immediately aligning users with relevant content, and this kind of personalization is crucial for an effortless Web3 journey,” stated Han Jin, CEO and co-founder of Bluwhale, during a recent Cointelegraph X Spaces discussion.
This pivotal transition towards user-focused experiences is where Bluwhale shines. The platform provides a decentralized artificial intelligence personalization protocol that connects users with businesses through a contextual understanding of their needs. “Think of us as the Tinder for Web3,” Jin remarked humorously, “as we assist companies in pinpointing their ideal users and linking them directly.”
**Empowering Users through Data Sovereignty**
Bluwhale empowers users with control over their personal data. Users can link their wallets, claim their blockchain profiles, attach social accounts, and share additional information. Unlike traditional platforms, Bluwhale allows users to monetize their data.
Businesses seeking specific user types can access these profiles. As interest in a particular user’s data increases, Bluwhale introduces a mechanism that raises the cost for others to gain access. “In Web2, platforms like TikTok and Facebook begin with niche data and progressively enhance their AI capabilities. Conversely, on the blockchain, a diverse array of applications—from gaming to decentralized finance (DeFi)—generates rich and comprehensive user data,” Jin explained.
Moreover, Jin underscored that user privacy and security lie at the heart of Bluwhale’s platform. “We don’t sell data; we cultivate a marketplace where companies connect with relevant users. Bluwhale emphasizes user privacy by ensuring data is shared only with companies that users have explicitly chosen. Connecting users with suitable opportunities is far more valuable than inundating them with advertisements.”
**From Social Graphs to Knowledge Graphs**
Bluwhale transcends traditional AI frameworks by utilizing knowledge graphs to deepen AI’s comprehension of users. Jin articulated the distinction between the social graphs employed by platforms like CyberConnect and Farcaster, which analyze user interactions, and Bluwhale’s advanced method: “While our approach is similar, we employ a more sophisticated structure known as a knowledge graph. Picture a knowledge graph as a software model of the human brain, with interconnected layers of relationships, hierarchies, and information optimized by neural networks.”
Jin further elaborated that knowledge graphs, or knowledge spaces, incorporate additional behavior and profile data layers. This information is drawn from smart contracts and decentralized applications (DApps), creating holistic user embeddings that provide a more nuanced understanding of individuals. “By organizing data in this manner, we can develop a more intelligent AI system.”
The AI system being crafted by Bluwhale moves beyond basic categorization, delivering finely-tuned, highly personalized recommendations. Jin detailed how this intricate personalization operates: “Rather than merely labeling a user as ‘a 40-year-old male interested in crypto trading,’ Bluwhale AI can grasp the user’s specific hobbies and actions, such as ‘a middle-aged male who enjoys video games and has a strong interest in DeFi.’”
By recognizing these nuanced traits, Bluwhale’s AI constructs more accurate profiles, resulting in a more tailored experience for users—a critical factor in advancing Web3 adoption, according to Jin.
**The Interplay of AI and Blockchain**
“We believe AI should serve humanity, not the other way around,” Jin emphasized, highlighting the harmonious relationship between AI and blockchain. “AI and blockchain benefit each other significantly. Blockchain can significantly lower the costs associated with scaling AI through open data and decentralized computing, enhancing AI’s performance and reliability. It also ensures the quality of training data by validating its authenticity, while AI can facilitate adoption and personalization in the blockchain landscape.”
This synergy also paves the way for new avenues in decentralized AI governance. “Our BLUAI token holders will influence the future direction of AI,” Jin pointed out. The upcoming node sale, scheduled from September to November 2024, will provide early adopters with tokens and governance rights, empowering them to participate in data verification, steer the future of AI, and decentralize an AI network via billions of mobile devices.
As the discussion turned towards the future, Jin envisioned a world where digital interactions transform into valuable assets. “As we engage with various digital services, our data accumulates,” he explained. “In time, every digital transaction will be recorded as digital footprints, turning individuals into quantifiable financial units, thereby creating an entirely new asset class and a financial system that currently does not exist.”
This shift towards data ownership could reinvent how individuals engage with the digital realm, placing users in command of their data and fostering new economic models that treat data as an asset.
**Discover More About Bluwhale**
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