1inch, a decentralized finance (DeFi) platform, has forged a partnership with the Bruce Lee Family Company to promote the adoption of DeFi through the “Take crypto seriousLee” campaign.
The aim of this collaboration is to increase the adoption of DeFi by leveraging Bruce Lee’s legacy while highlighting the shared values between 1inch’s technology and Lee’s philosophy.
According to Sergej Kunz, co-founder of 1inch, this partnership has been in the works for nearly three years and serves as a means to drive mainstream adoption and pay tribute to the Bruce Lee family. Kunz also mentioned that 1inch plans to continue collaborating with the Bruce Lee brand in the future, suggesting that this is just the beginning of Lee’s influence in the Web3 space.
The campaign, titled “Take crypto seriousLee,” will be launched under this newly established and highly anticipated partnership between 1inch and the Bruce Lee Family Company. Its primary objective is to change the narrative around crypto by associating it with Lee’s legacy of efficiency and precision, rather than solely being perceived as speculative. The campaign aims to convey to a wide audience that crypto represents the financial system of the future.
In the long term, there are plans for various activities and the release of a video as part of the partnership. Kunz also shared his perspective on DeFi regulations, stating that while DeFi and Web3 require regulation, it should not be the same as that of traditional finance or other industries.
The decision to name the platform “1inch” was made during a hackathon in 2019, as it encapsulated the essence of the team’s creation and represented the concept of achieving maximum impact with minimum effort.
The Bruce Lee Family Company, established by Lee’s daughter Shannon Lee, is a mission-driven organization dedicated to preserving and safeguarding Bruce Lee’s legacy.