The event industry, which plays a crucial role in fostering connections, culture, and education, is facing ongoing challenges that are impacting its effectiveness and reputation. One of the major issues is ticket fraud, which continues to be a problem and is expected to double in 2023.
Additionally, there is a pressing challenge of engaging attendees in a meaningful way. In today’s digital age, where digital interactions and content consumption are surpassing traditional methods, many events struggle to capture and maintain the attention of their audiences. This is particularly evident in the difficulty of creating anticipation before an event, maintaining live interaction during the event, and extending the conversation after the event.
Compounding these challenges is the inefficiency of traditional ticketing systems, which are often inflexible and slow to respond. This leads to a frustrating experience for users, with cumbersome purchasing processes, entry delays, and a one-size-fits-all approach that doesn’t meet the diverse needs of event-goers.
However, the integration of blockchain technology offers a solution to these traditional ticketing problems. By utilizing blockchain, response times can be sped up, flexibility can be enhanced, and personalized experiences can be offered.
Belong, an app that provides access to events, conferences, and content through token-gating, is leveraging the power of nonfungible tokens (NFTs) to reimagine access to a wide range of experiences. Through token-gated access, event organizers can sell NFT passes that serve as keys to exclusive offerings. These NFT passes are unique and non-replicable, reducing the risk of ticket fraud and counterfeit tickets, and restoring trust among participants and organizers.
In addition to enhancing security, Belong’s platform also amplifies attendee engagement by integrating features such as private chat rooms, personalized event schedules, and community connectivity. This creates a sense of belonging among event-goers and provides an interactive participant experience that traditional ticketing systems struggle to provide.
For organizers, Belong charges a minimal 2% fee on ticket sales, enabling instant payouts and fundraising opportunities. Tokenized access also allows for increased profitability through royalties from secondary sales, enhanced marketing efforts through data collection, loyalty rewards, and seamless integration with modern technology.
Belong has joined the Cointelegraph Accelerator program, which aims to boost promising Web3 startups using Cointelegraph’s extensive media reach. Belong’s innovative solution to the challenges facing the event industry has earned it a place in the program. The app is currently available on iOS and the web, with plans to expand to Android. Belong has already experienced significant growth, with 50% month-over-month growth, 20,000 users, and over 1,000 communities. Its goal is to replace conventional keys, tickets, and memberships with unforgeable, social, and collectible NFTs that reward creators and eliminate speculators.
To learn more about Belong and its innovative approach to event access, visit their website.