The Sandbox’s revival fueled by immersive encounters in the Metaverse alongside renowned brands, artists, and DJs

The Sandbox, a metaverse platform, has managed to thrive in the cryptocurrency bear market by forming significant partnerships with luxury brands and entertainment figures and by focusing on developing new experiences and events. Co-founder Sébastien Borget and CEO Arthur Madrid recently spoke to Cointelegraph about the platform’s success. Despite claims that the metaverse is dead, Madrid believes that it is still meaningful and that crypto, NFTs, and avatars are an integral part of it. The platform has seen a renewed interest in its native token, SAND, with its circulating market cap increasing by 89% in Q4 2023. In addition, activities such as creating and trading in-game assets have grown significantly. The Sandbox has also secured partnerships with luxury brands and companies like Gucci, Lacoste, Warner Music Group, and Drecom. The company has focused on engaging with Asian markets, which have been receptive to its vision of Web3 and metaverses. The Sandbox has plans to continue developing its ecosystem and has a long-term vision that extends to 2035. The platform’s success can be attributed to its collaborations with brands, artists, musicians, and creators, as well as its focus on providing immersive experiences. The company currently has 12 offices worldwide and employs around 350 people.