Will voters be able to detect AI deepfakes prior to the 2024 presidential elections?

The upcoming major election cycle in 2024 has prompted the United States to address the rise of political deepfakes, fueled by the accessibility of artificial intelligence (AI) tools. Mark Warner, the Senate intelligence chair, expressed concern that the U.S. is less prepared for election fraud in 2024 compared to the previous election. According to SumSub, a verification service, there has been a 1,740% increase in deepfakes in North America, with a tenfold increase globally in 2023. Instances such as receiving robocalls with President Joe Biden’s voice urging citizens not to vote have led to the ban of AI-generated voices in phone scams. However, as scams persist, concerns are rising over false AI-generated information and fakes during Super Tuesday on March 5. Pavel Goldman Kalaydin, the head of AI and machine learning at SumSub, emphasizes the need for voters to be vigilant and offers tips on how to spot deepfakes. He also highlights the need for regulations and solutions to address the generation, distribution, and potential harm caused by deepfakes. Governments, including India and the European Commission, are taking steps to combat the spread of misinformation through AI tools ahead of their respective elections.