Lionel Messi, the renowned football superstar, has teamed up with Planet Refi to introduce the inaugural Join The Planet RWA series, which is inspired by his iconic left boot.
Among the various trends emerging from blockchain and Web3, the tokenization of real-world assets (RWA) has gained the most traction in the business world. The RWA trend, which involves digital assets linked to their physical counterparts, is projected to become a $16 trillion market by 2030.
Creators and businesses from diverse industries, including art, real estate, and asset management, are now exploring opportunities to create “digital twins” of physical assets. They then fragment these assets and make each part easily tradable and traceable using blockchain technology.
However, it’s not just creators and established businesses that are embracing RWA tokenization. Even celebrities are using it as a means to promote environmental sustainability and contribute to a better world.
Planet Refi, a Web3 platform focused on RWA tokenization, has recently unveiled its highly anticipated sustainability project with the help of Lionel Messi, who is commonly referred to as the GOAT (Greatest of All Time). Messi revealed his signature left boot as the real-world asset for Planet Refi’s RWA tokenization platform’s first major project, Join The Planet RWA. The Limited First Edition of this series will consist of collectibles inspired by Messi’s iconic left boot.
The real-world assets associated with the collection are made from recycled materials sourced from the Parana River in Messi’s hometown in Argentina, highlighting the team’s commitment to environmental sustainability. Planet Refi ensures full transparency and traceability by documenting the materials’ journey from river debris to the hands of users. A presale for the Limited First Edition of Join The Planet RWA is scheduled for March 15, 2024, and users can reserve their spot in the queue on the official website.
In addition to RWA tokenization, Planet’s ecosystem offers Mystery Boxes with digital collectibles that serve as non-fungible tokens (NFTs) containing hidden JTP RWA. Users can mint their Mystery Box, which offers special perks for holders of PLANET, the native token of the Planet ecosystem. For every Mystery Box sold, Planet Refi will plant a tree. If users purchase a Mystery Box with their PLANET tokens, they will receive two boxes instead of one.
PLANET token holders will also be eligible for an upcoming staking program that promises to distribute 10% of the total revenue generated through the Planet Refi platform to stakers, with a target of $100 million annually. Holders of PLANET will receive a 30% discount when reserving and purchasing collectibles from the JTP RWA series.
Planet aims to integrate the dynamism of Web3 with the robustness of RWA, with the goal of generating $100 million in revenue within its first operational year. The company has already formed key partnerships with BNB Chain, Chainlink, Binance Oracle, Venus Protocol, Core, and Zignaly, and is currently working on partnerships with Polygon and others.
Planet Refi’s utility roadmap for the PLANET token includes unique RWA series, exclusive discounts, buyback and burn initiatives, gamified rewards for the community, and partnerships with influencers and celebrities who share a passion for environmental preservation. Through its commitment to sustainability and revenue generation, Planet Refi aims to disrupt the $16 trillion RWA market using the potential of blockchain technology.
For more information about Planet Refi, visit their website. Please note that Cointelegraph does not endorse any content or product on this page, and readers should conduct their own research before making any investment decisions.