Midle Emerges as AI-Powered Platform to Safeguard Genuine Interactions in Web3 Space
As the Web3 space faces threats to user engagement authenticity from bots, Midle has emerged with a strategic approach that utilizes AI-driven technologies to protect genuine interactions through its partnerships.
Web3 projects often rely on on-chain and social media tasks, such as messaging, following, and liking, to increase brand awareness. These tasks are typically rewarded with digital assets upon completion.
However, the Web3 landscape is plagued by autonomous software known as “bots” that imitate human actions and exploit rewards. Projects that fall victim to bot intrusion suffer reputational damage and incur additional costs to eliminate them. To establish sustainable and authentic interactions, anti-bot systems are needed to enhance marketing efforts.
Midle, a Web3-powered marketing platform from the GAMI ecosystem, incorporates artificial intelligence (AI) and a diverse range of networks to integrate anti-bot technologies, ensuring genuine interactions. As a task-to-earn ecosystem, Midle revolutionizes Web3 marketing by bringing together projects, users, and influencers.
Users can accumulate points by completing tasks and receive rewards, while brands can enhance user acquisition, retention, and engagement by creating tasks and campaigns.
Midle offers tools that guarantee authenticity, streamline marketing efforts, and target specific user demographics.
Midle’s automated task system simplifies social media engagement and marketing efforts for Web3 projects. When projects share a post on their social media accounts, Midle’s system can automatically generate tasks such as retweets, likes, and comments for the post.
With Midle’s user segmentation capabilities, Web3 projects can target a more niche audience by creating campaigns that only specific users can see. For example, a gaming project can develop campaigns exclusively for users interested in Web3 gaming.
To strengthen Web3 campaigns, Midle has formed partnerships, including one with Taiko Labs, which recently raised $37 million. After integrating into the Taiko Katla testnet, the Web3 marketing platform launched a campaign offering 500,000 Midle points for on-chain tasks.
In addition to the Taiko partnership, Midle has received grants from blockchain networks like BNB Chain, Nibiru Chain, and Plena Finance. Nibiru-specific campaigns on Midle will commence with the launch of Nibiru Chain on the mainnet.
Castrum Capital, a venture capital firm specializing in Web3 initiatives, has backed Midle’s fundraising efforts by acting as the initial investor and leading the funding round.
Midle has announced plans to launch its utility token this year. Additionally, the platform has developed a proof-of-humanity feature that serves as an extra layer of security for anti-bot campaigns.
“The need for more corporate, measurable, and sustainable platforms in Web3 marketing is growing every day,” stated the Midle team. They added, “To remain competitive, all Web3 companies are transitioning into a more corporate structure.” They expressed optimism about the future, saying:
In the Web3 environment, platforms like Midle facilitate businesses’ transition to the decentralized ecosystem by offering automated marketing processes and combatting common bot intervention issues. The evolution of such AI-equipped platforms will enable more measurable and sustainable marketing campaigns, playing a crucial role in the long-term success of Web3 initiatives.
To learn more about Midle, visit their website.
Disclaimer: Cointelegraph does not endorse any content or product on this page. While we aim to provide important information in this sponsored article, readers should conduct their own research before making any decisions related to the company and assume full responsibility for their choices. This article should not be considered investment advice.